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Tata Capital > Blog > Importance of Digital Marketers in the Real Estate Sector of India

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Importance of Digital Marketers in the Real Estate Sector of India

Importance of Digital Marketers in the Real Estate Sector of India

Back in 1981, 22% of home buyers read newspaper ads to look for their dream home. Fast forward to 2021, nearly 97% rely on internet searches! Yes, people still go to a broker for realty needs, but more and more property buyers today are also relying on digital media to learn about the market trends, best neighbourhoods, and even developers and builders.

So, in an era where broadcasting, print ads, and telecalls won’t do the trick, what will? Digital marketing for housing projects! Let’s explore in detail below.

Why digital marketers are a saving grace for the real estate market

1. They help reach a wider pool of audience

Most buyers today, especially the Gen-Y, don’t go property hunting using newspaper Ads. From customer reviews to ground reports, they do a large chunk of their research online. And with robust digital marketing, realty businesses in India can establish a stronger brand presence and boost credibility among locals.

2. They help enrich the buyer’s experience

Thanks to digital marketers, prospective buyers can virtually shop around the realty market and enjoy a more immersive buying experience. Based on buyer searches, viewed images, clicks, and scrolls, marketers can use data-driven systems to give personalised recommendations and streamline the property research to a handful of choices. This helps buyers choose from hundreds of localities and thousands of houses without breaking a sweat.

Moreover, virtual home tours, a topdigital marketing trend in real estate, also make it easier for the sellers to let buyers experience the look and feel of the property without moving an inch.

Additional Read: Budget 2021: Some Hits and Misses on Real Estate Sector

3. They make the dealing process more transparent and efficient

Digital marketing for real estate developers has eliminated the middleman in the real estate market. Buyers no longer need to get in touch with a broker or agent to get the project details. All information can be found directly on the realtor’s website, from the features, legal documentation to pricing. This helps them save time that could otherwise be wasted in visiting the site physically and enriches the experience further.

4. They give realtors the freedom to go paperless

The cost of printing different documents can now be spent on running different digital marketing campaigns. Moreover, the documentation process for real estate purchases can be long and tedious. Going digital makes the entire process paperless, quick, and hassle-free, thereby saving the time of both the realtor and the buyer.

Finally, digital marketers also help realty stakeholders deploy the best methods to establish a strong online presence. They can use genuine online reviews and testimonials to provide realtors with added credibility and transparency.

Additional Read: What are the Core Facilities in a Smart City?

Over to you

Are you also searching for your dream home online? Found it, but a lack of funds holding you back? Turn to Tata Capital and get a home loan of up to Rs. 5 crores. Pay back in easy monthly instalments using flexible repayment options. If you’d like to prepay out of your own funds, we charge no penalty!

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