The second edition of the Tata Women’s Premier League is underway, featuring stellar performances, nail-biting finishes, brilliant bowling spells, and stylish stroke play.
Players across the five franchises – defending champions Mumbai Indians, Royal Challengers Bangalore, UP Warriorz, Delhi Capitals and Gujarat Giants – are competing fiercely to top the table and lift the trophy.
Taking place at M Chinnaswamy Stadium in Bengaluru and Arun Jaitley Stadium in Delhi, the tournament consists of 22 league matches, including the playoffs, before concluding with the final on March 17th, 2024.
The glitzy opening ceremony witnessed show-stopping performances from Bollywood A-listers like Shah Rukh Khan and Varun Dhawan, among others. Reflecting the growing prominence of women’s cricket, a range of high-profile WPL sponsors are sponsoring the event.
Keep reading to learn more about WPL sponsors for 2024.
Title sponsor
The Tata Group, headquartered in India, is a leading conglomerate founded in 1868 by Jamsetji Tata. The group has operations across 100 countries over six continents and sells products and services in over 150 nations.
The Tata Group, already the title sponsor of the high-profile Indian Premier League (IPL), was awarded the title sponsorship rights of the newly introduced Women’s Premier League (WPL) by the Board of Control for Cricket in India (BCCI) ahead of its much-anticipated 2023 opening season.
In January 2023, the BCCI announced that the multinational conglomerate would act as the WPL’s title sponsor for a period of five years, from 2023 to 2027.
Associate partner
Sintex, a subsidiary of Welspun World and a leader in liquid storage solutions, has partnered with the WPL as an associate partner. The four-year collaboration, announced by the BCCI, signifies Sintex’s commitment to promoting women’s cricket from 2024 to 2027. This alliance aims to enhance the WPL experience and advance gender equality in sports, showcasing Sintex’s dedication to cricket’s growth and inclusivity.
Official partners
CEAT
CEAT Tyres, a renowned player in India’s tyre industry and part of the RPG Group joins the WPL sponsorship lineup as the Official Strategic Timeout Partner. This partnership highlights CEAT’s commitment to cricket and its role in ensuring the smooth functioning of the league’s strategic breaks, fostering a safer and more sustainable cricketing environment.
Dream 11
Dream11, India’s leading fantasy sports platform with a massive user base of over 120 million, has teamed up as the Official Fantasy Game Partner of the WPL, adding an extra layer of excitement to the league. This collaboration allows Dream11 users to dive into the world of fantasy cricket during WPL matches, enhancing their engagement with the sport they love.
Amul Kool
Amul Kool, a renowned name in India for its premium beverages, joins forces with the WPL as the Official Beverage Partner. This partnership ensures that fans at WPL matches can savour a diverse range of refreshing Amul beverages, elevating their stadium experience to new heights.
Sports 18
Expanding the league’s reach, Viacom18’s Sports18 becomes the official broadcaster of WPL until 2027. With Sports18’s expertise in sports broadcasting, fans can catch all the WPL action on their television screens. Notably, Sports18 was also the channel that featured the inaugural WPL player auction, setting the stage for the excitement to come.
Jio Cinema
Complementing Sports18, JioCinema steps in as the official digital streaming partner, offering live streaming of all WPL matches starting from the 2024 season. This partnership ensures that cricket enthusiasts worldwide can tune in to the WPL matches conveniently through the JioCinema platform.
WPL Sponsors
Brands
WPL Sponsorships
Tata
Title sponsor
Sintex
Associate partner
CEAT
Official strategic timeout partner
Dream 11
Official fantasy game partner
Amul Kool
Official beverage partner
Sports 18
Official broadcaster
Jio Cinema
Official digital streaming partner
In addition to these esteemed WPL sponsors backing the ‘Cricket ka Queendom,’ several other brands have joined hands to support the five competing teams vying for the coveted trophy.
For instance, Ambuja Cements and JOY Personal Care are sponsoring the Gujarat Giants. Mia by Tanishq has renewed its partnership with the Royal Challengers Bangalore. JBL and NueGo are proud partners of the Delhi Capitals. Furthermore, Kay Beauty, a renowned brand by Katrina Kaif, has stepped in as the official title sponsor for the UP Warriorz.
With increasing eyeballs and media interest for women’s cricket, additional high-profile sponsorship partners are anticipated in the build-up to the 2024 WPL season and beyond.
Wrapping up
The 2024 Women’s Premier League (WPL) exemplifies the spirit of collaboration within the sporting community. Each sponsor brings valuable support, enriching the experience for players and fans alike. Their commitment not only enhances the league but also emphasises the importance of empowering female athletes and inspiring audiences globally.
In a similar vein, at Tata Capital, our mission revolves around connecting individuals with opportunities that turn aspirations into reality. Whether it’s vehicle loans, business loans, personal loans, home loans, or loans against property, our range of financial solutions caters to various needs. With competitive interest rates and personalised service, we aim to support individuals and businesses in achieving their goals efficiently.
12 March 2024
5 mins read
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