With a calm atmosphere, aesthetically pleasing decor, and the tingling aroma of freshly brewed coffee– owning a cafe is a dream venture for many entrepreneurs. There is just something about that pleasant environment that reduces all your stress, even if you are at the other end of the counter.
Don't you wish to own a coffee house as well, maybe one as iconic as Starbucks? What if we tell you that it is possible to turn this desire into a reality? That's right, Starbucks is now offering franchise options to willing entrepreneurs of the nation.
Let us learn more about this lucrative business opportunity by learning more about the Starbucks franchise, its business model, and the cost required to set up your outlet.
How does the franchise business model work?
The franchise business model is a mutually beneficial relationship between the franchisor and you, the franchisee.
Here, the brand allows you the right to use its brand name, trademark processes, and time-tested business model. In return, the brand would ask for an initial fee and an ongoing yearly royalty fee at the time of franchise application.
A franchise business model is a win-win scenario for both parties involved. While you can benefit from the brand's name and get a loyal pool of regular customers, the franchisor can expand its presence with minimal effort.
Exploring Starbucks' business model
With a global mission to inspire and nurture the human spirit, Starbucks has risen to become a top global brand. In India, Starbucks operates through a partnership with Tata Group. The combined synergy of Starbucks' in-depth coffee knowledge and Tata's expertise in dealing with Indian customers has complemented their business.
That said, Starbucks does not follow the traditional franchise model. Starbucks coffee franchise is more inclined towards owning and operating its stores. Instead, what it offers is a Starbucks-licensed coffee store.
In the Starbucks Coffee Franchise model, coffee store owners must get a license from the firm. With this, Starbucks will maintain its premium quality while assisting in interior designing, menu planning, equipment leasing, and staff hiring and training.
Space requirements for Tata Starbucks franchise
Starbucks typically requires its franchisees to provide a space with a minimum area of around 1,500 to 2,000 square feet. A fairly large carpet area will ensure ample space for accommodating the sitting area, service station and storage room.
Meeting these space requirements is crucial for creating an ambience that aligns with the Starbucks brand. It is also beneficial if your coffee store is located in a prime area. With high footfall and buzz in the streets, the success chances of your shop will also skyrocket.
Cost of opening a Starbucks franchise
A licensed Starbucks will cost you around Rs. 25-40 lakhs as the initial fees. In addition to that, you will also have to pay around Rs. 6 Lakhs in rent. But these are not the only expenses a bustling Tata Starbucks franchise incurs.
You will first have to secure a food license from the respective authority, costing you considerable money. Furthermore, you need to employ your staff, which can cost, on average, Rs. 1.5 Lakhs per person per annum. Add to this the other miscellaneous costs like operational, store decor, and royalty.
Thankfully, Starbucks is popular enough to guarantee a decent monthly revenue. With an average yearly income of Rs 25-30 lakhs and a year-on-year revenue growth of 14%, you can look to remain profitable in the long run.
Documents required for opening a Starbucks franchise
Before you apply for a Tata Starbucks franchise, ensure that you have access to the following documents:
1. PAN Card
2. Aadhar Card
3. Business registration certificate
4. Store lease agreement
5. GST registration certificate
6. Food license
7. Bank account statement
In addition to the documents, do note that Starbucks prefers to accept license rights to those with a background or prior experience in the food and beverage industry.
Procedure to get a Starbucks franchise
If you want to approach Starbucks in franchising, then you will have to go through the following process:
Application: Visit the official Starbucks website and look for an option for licensing application. Fill up the application form and submit it. The company will review your application, and if you meet their criteria, you will be invited for further discussions.
Interview: If your application looks promising to their management, Starbucks will invite you for an interview. This interview will judge your skills and suitability for managing a Starbucks business.
Training: You will undergo a training program once you pass the interview round. This will ensure you understand Starbucks' standards and learn how to run a Starbucks franchise efficiently.
Final Agreement: You will receive the final agreement once all the formalities are handled. Here, you will be told in detail the terms and conditions of running a Starbucks franchise. If you agree, you can operate a Starbucks-licensed coffee store.
Starbucks' presence in India
Since entering the Indian market in 2012, Starbucks has expanded its presence to several major cities, serving as a testament to its success and the demand for its coffee culture. The partnership with Tata Group has been instrumental in adapting Starbucks' global brand to local preferences, making it a beloved choice among coffee enthusiasts.
As per the recent tally, Starbucks has more than 300 outlets in India, spanning over 70 cities. But these are just baby steps for this giant coffee franchise. Starbucks has over 16000 stores in the USA and over 1200 in the UK. With a vast Indian market waiting to be explored, Tata Starbucks will be looking to hit the 1k mark in India soon enough.
The bottom line
The Tata-Starbucks partnership offers a unique opportunity to bring the world-renowned Starbucks coffee experience to your local community. With the right strategy, location, and financial support, your Starbucks franchise could become a hub for coffee lovers and a successful business venture.
If you are looking for the best way to finance the initial investment, Tata Capital's business loans are here to help reduce your burden. Powered with minimal documentation, quick approval, and fast loan disbursal, you can finance your Starbucks coffee franchise investment amount within a few days. Apply for a Tata Capital business loan today!
01 November 2023
6 mins read
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