The plethora of government initiatives in the last few years has seen dealerships growing in leaps and bounds in India. Usually considered a challenging space to make a mark for new entrants, dealerships today are among the easiest initiatives for individuals and groups alike. Are you interested in starting a dealership business in India but confused about how to get started? If so, this blog is for you!
In this article, we discuss all about how to start a dealership business in India. So, whether you’re considering expanding your business into unfamiliar territory or planning to open up a dealership, read on to learn more!
What is Dealership business?
The items you see at your local market or get delivered online usually reach you via suppliers and distributors. Other than some D2C brands, India follows a hierarchy system for most businesses which involves multiple points of contact between a manufacturer and an end customer.
These products pass the supply chain, where the manufacturer sends the products to a supplier, also known as a dealer. These dealers pass on the goods received to the distributors, responsible for sending them to the retailers and ultimately to the consumers.
Let’s dive into how to start dealership business in India next.
Steps to Start a Dealership Business
If you’re thinking of starting a dealership business in India, here are some essential steps that you need to follow –
Step 1: Make a Business Strategy for Your Dealership
It is crucial to develop a business strategy for your dealership if you want it to be successful. First, it is necessary to identify the goals to achieve. Once that’s done, work out a plan of action based on your research and understanding of the local market conditions. Many types of businesses and products are available in today’s marketplace – so make sure that the type of dealership you choose sticks out from the rest!
And don’t forget about profitability! A well-run dealership shouldn’t just focus on making money; it should also enjoy its sense of purpose and contribute positively to society.
Step 2: Dealership Agreement
When starting a dealership, it is essential to have an agreement in place between you and the business owner. This document sets out the terms and conditions under which you will operate your business.
Some of the most important things to include are: –
The dealership name and location
The products and services offered
The compensation scheme for sales personnel
Dealer perks such as training facilities or discount schemes
Ensure all these details are spelled out before signing on the dotted line! Once everything is agreed upon, create a basic business plan outlining how you envisage running your dealership.
Ensure all licenses and permits required by law are in place before moving forward. Finally, initiate the recruitment process and get started!
Step 3: Determine Your Supplier
Before getting started, it is vital to have a clear idea of what you want and where your dealership is headed. You also need the right team of suppliers in place, all of whom should be well-versed with the latest laws and regulations related to the industry.
A pro tip – connect with local suppliers to reduce delivery issues and maintain the margins.
Step 4: Build the Business
When starting a dealership business, it is important to have a well-thought-out plan. It will include developing a business plan and preparing financial estimates. Once you have those pieces of the puzzle in place, it’s time to advertise your dealership and build relationships with potential customers.
The first step might be identifying your target market – this will help you figure out areas that deserve more attention and focus marketing efforts towards them.
Do not forget to track results and measure the success of your campaigns so that you can continue improving upon what works best for your dealership.
Step 5: Contact a Franchisor
If it is too difficult for you to start a business, you can take the franchise route, where you opt to manage a franchise of an existing, reputable brand.
There are a few things you need to do before approaching a franchisor:
Ensure your dealership is up-to-date and you understand the latest trends and technology.
Have an effective business plan.
Be aware of the various regulations that apply.
After the groundwork has been done, it’s time to find a reputable and qualified franchisee who will help turn your dream into reality.
Do some research beforehand so you know which franchises are best suited for your business profile and location. Then, once you’ve found someone good, approach them!
Step 6: Create a Powerful Network
Trade shows and events are a great way to connect with other dealers in your industry and get leads for your business. By networking with others, you can find out what new products or services are available on the market and potential partners or distributors.
Use social media platforms, like LinkedIn and Facebook, to stay connected with other dealers in your industry. It is vital to track down older dealership websites archived, so you don’t miss any opportunities. For this, you can connect with experienced professionals or look for what your competition is up to.
Step 7: Establish a Purchase Policy
It is important to have a clear purchase policy in place, so customers know what they are getting and that the dealer is confident in selling the product. It should be unambiguous and easy to follow and should have clear payment terms, rejection terms, and more.
Dealers must also ensure their inventory matches customer demand, avoiding any disputes or misunderstandings down the line. A well-defined purchase policy will help dealers establish trust with potential buyers and create positive relationships. It would result in increased sales for both parties!
Step 8: Keep an Eye on How Your Company is Doing
It is important to keep an eye on the health of your business. By taking the time to track various indicators, you can identify any problems and take corrective measures before they become big issues. These indicators include operating inventory turnover rate, COGS (cost of goods sold, payroll churn, and more.
How to Become a Dealer in India?
Starting and running a dealership business in India can be a lucrative and challenging venture. However, it’s possible if you’re determined and have the right skills and resources.
The first step is to be persistent and work hard at building your business. You’ll need to have a saleable product, excellent customer service, and an efficient marketing strategy.
Make sure you have a solid business plan and are well organized, as dealerships in India are complex and require a lot of up-front work.
Types of Dealership Business You Can Start
A dealership business is flexible, and there are different avenues you can explore, which include:
Automobile Dealership: Sell cars, bikes and commercial vehicles from manufacturers.
Consumer Electronics Dealership: Sell mobiles, laptops, televisions, washing machines and other electronic items.
Pharmaceutical Dealership: Sell medicines, medical equipment and health products from different manufacturers.
Clothing and Footwear Dealership: Deals in branded apparel, clothes and footwear.
Benefits and Challenges of Becoming a Dealer
Benefits of becoming a dealer
Challenges of becoming a dealer
Profit Margin: A dealer purchases goods from manufacturers and sells to retailers at a profit margin. With low investment and high demand, a dealership business has high profit margin.
Initial Investment: Although the initial investment is low, you still require some money to set up office, hire staff and pay in advance to manufacturers for products.
Flexibility: As a dealer you purchase directly from the manufacturers and are not involved in the production cycle. This gives you freedom to work flexibly at convenient hours.
Market Competition: Since setting up a dealership is easy, the market competition is high and requires you to keep your quotes competitive to be profitable.
Requirements in Dealership Agreement
To start a dealership with a manufacturer, you require a dealership agreement. This document lists the terms and conditions of the business. Some essential requirements are:
Dealership name and location.
Products and services offered by the manufacturer.
Compensation scheme for the salespersons.
Dealer bonuses like discount schemes and training facilities.
You must read this document carefully and ensure that everything is up to your expectations before signing.
Conclusion
In this blog, we have covered everything you need to know about how to start a dealership business in India. From the basics of starting a dealership business to the intricacies of running one, this blog will guide you on your exciting journey of becoming a dealer. So, what are you waiting for? Start your business journey today and become a successful dealership owner in India! You can get in touch with Tata Capital Business Loans, a reliable source of funding, to help get the requisite funds to start your dealership business ASAP.
There are two types of dealers. Direct dealers sell products from manufacturers to customers. Indirect dealers sell products from manufacturers to retailers.
How do I become a successful dealership?
To become a successful dealer, follow the steps given here: make a business strategy for your dealership, determine the dealership agreement, determine your supplier, build your dealership business, and finally, keep an eye on how your company is doing.
What is the difference between a dealership and a distributorship?
Distributors sell products with exclusive rights within a particular territory or region. Dealers purchase these products from the distributors and sell them directly to end customers.
Who gets paid the most in a dealership?
The payment model determines who gets paid the most in a dealership, and it varies based on factors such as industry, market demand, location, and brand.
What paperwork is required to open a dealership business?
The following paperwork is required to open a dealership business in India: education proof, driving license, bank details, education proof, business license and certificates.
25 April 2025
8 mins read
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